That's our current definition for Employee Experience Design. Let's explore it a bit further.
1. Intentional creation of meaningful experiences at work
Great employee experiences do not happen by chance – they are deliberately designed and executed. But what are meaningful experiences at work? What's the meaning of work in the long run and how does that translate into daily experiences?
We see 4 keys to creating meaningful work, the RAMP towards great employee experiences:
2. Deep understanding of your employees' needs
Understanding these 4 key drivers in depth and translating them to your own environment and people, is a crucial start for employee experience design. Knowing and then meeting your employees' key needs so they can bring their best self to work is the essence of employee experience design.
3. Clear view on moments that matter
A second part of the research needed is looking for moments that matter to your employees. A first day in a new company is such a moment, or a training program or the exit interview. These are the most obvious or visible moments that are often addressed through process improvement. But there are also invisible moments that are much harder to grasp, like a promotion of a non-ethical manager, a manager asking someone who's going home at 18h if he takes half a day off, etc. Sometimes these can be identified through employee surveys, but most of the times extra research is needed to identify those moments.
4. Cross-functional collaboration
The responsibility for employee experience should not just lie with HR. Look who's involved and interested in the specific theme you're addressing, they all matter in building a company with productive, happy employees. If you look at on boarding, you might think of involving a new starter, a manager, someone from IT, logistics, reception desk, etc.
5. Employee Experiences drive Employee Engagement
Employee engagement is a result of employee experiences. If there are too many moments in which the experience is negative, then your engagement will be lower. If your moments or experiences are great, then your employee engagement will be higher.
Furthermore, there's evidence that a positive employee engagement impacts the company results positively.
Companies with highly engaged workforces outperform their peers by 147% in earnings per share
Meaningful end-to-end employee experiences drive engagement and help employees to deliver their best possible work, which in the end results in a positive impact for the organization.
Employee Experience Design is the intentional creation of meaningful experiences at work. It requires a deep understanding of the employee needs, a clear view on the moments that matter most and a cross-functional collaboration to get it right. Meaningful end-to-end employee experiences drive engagement and help employees to deliver their best possible work. Sara Coene & Catherine Vanhullebusch
Are you an an experienced HR freelancer or Manager, eager to put Employee Experience Design into practice?
We've got news for you!
The 4th edition of our 'Masterclass Employee Experience Design' is coming up!