We wrote about the subject of Employee Experience Design (EX-design) in a previous post. One of the most important methods to start with EX-design to improve the Employee Experience is mapping out your employee journeys.
An employee journey is a series of steps your employee goes through as he or she interacts with your organization and employee services.
The journeys can cover a whole onboarding experience from the moment an employee signed a contract up till 6 months after the first workday, but it can also cover smaller and more specific interactions like booking a free day from work. Which journeys you attack will depend on your overall EX-vision and strategy.
There are several ways employee journeys can be used:
1. Driving organizational change from process-centric to employee-centric
To improve the overall Employee Experience, you will need an employee-centric mindset and behavior. Using employee journeys is a logical way to drive this change. It will help teams and people responsible for internal (employee) services to develop empathy for employees. By co-creating or validating the journeys with employees, everyone can discover which role they each have in delivering that employee experience, from manager, over HR to facilities and communication. It's a way to make employee experience tangible and workable and to work across silos.
2. Improving your employee journeys by solving pain points
With the use of employee journeys, you can identify the gaps between the current journey and the ideal journey for the different stakeholders. That's why you'll often start with mapping the current employee journey. You start by mapping the as-is journey and by visualizing the positive and negative experiences of employees. The most obvious next step is to address the main pain points, look for root causes, solve those and prioritize the solutions, since negative experiences are the ones people tend to remember most, especially those that occur at moments that matter.
3. Innovating your employee journey by exceeding expectations
It doesn't stop with solving the main pain points, unless this is the only ambition you have. Mapping the ideal journey, which delivers experiences for employees that exceed expectations, is the ambition you should have if the reason for your EX-journey is to attract, support, develop and retain talent in your organization. Digitalization offers great possibilities for creating the ideal journey, in combination with human interactions.
When you start using employee journey mapping, it's important to have a clear idea of your objective and how you will actually use the work you create. It defines the effectiveness of the exercises you'll embark on.
Want to learn how to create an employee journey map and how to use design thinking to fire up your journeys, we invite you to join us at our next Masterclass Employee Experience Design in Belgium.